Estrategia empresarial
Toma de decisiones basada en datos en 2026: por qué la mayoría de las empresas siguen volando a ciegas
El 93% de los ejecutivos dice que los datos impulsan sus decisiones.
In a 2025 Gartner survey, 93% of C-suite executives reported that data and analytics were 'central to their decision-making process.' In the same survey, 71% admitted they had made a major strategic decision in the last 12 months based primarily on intuition because the relevant data either wasn't available in time, wasn't in a usable format, or contradicted itself across systems. This is the enterprise data paradox: investment in data infrastructure has never been higher, yet the quality of operational decisions has barely improved. The problem isn't the data. It's the architecture.